"IT IS NOT IN DOING WHAT YOU LOVE, BUT IN LOVING WHAT YOU DO THAT IS THE SECRET OF HAPPINESS." — JAMES MATTHEW BARRIE

> THE HUMAN EFFECTIVENESS EXPERIMENT

We are a tribe. The center of our business model is a mastermind group we call our Circle of Trust.  It is comprised of successful and experienced entrepreneurs who are thought leaders in the areas of analytics, branding, business development, company culture, design, finance, e-marketing, media, operations, sales, technology development and technology infrastructure.

Given our core competencies and suite of talent, our primary business unit is MOOv, a full-service marketing agency with a strong emphasis in online media, social marketing, and Website development.  The agency serves as a laboratory to hone our skills, expand our network, and practice our being-based business philosophy.  Also, as a professional services business with a "virtual" model for staffing, it is easily scalable and provides an instant and ongoing income stream with which to fund the human capital required for our development projects.

The balance of our business model is to create and launch 3-5 online company concepts per year, operating them under the Wired World Media umbrella until a solid "proof-of-concept" has been established, then either raise additional capital to spin off and operate the company as a "being-based business" ourselves or sell it outright.