"IF YOU NEVER DOUBTED A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS COULD CHANGE THE WORLD, IMAGINE WHAT THAT SAME SMALL GROUP COULD DO WITH THE INTERNET" — BILL GATES

> WHO WE "BE"

When we use the term "being-based business" we mean the company's primary focus is on a core set of values to which we agree to practice and operate by every day. We believe that if we are able to consistently "be" this way, our company will be more successful, fun, and more extraordinary than it could otherwise possibly be:

Accountable — We will do what we say we will do. We will be our word.

Authentic — We will be candid and real. We will speak from our experiences and in the moment.

Aware of the Possible — We will think bigger. We will yearn to learn and grow.

Detached — We will check our egos at the door. We will remember none of this really matters.

Fun — We will have a good time and positive attitude at work. We will laugh a lot and do neat gags. We will not have fun at the expense of others.

Giving — We will give. To ourselves and others. We will operate from a position of abundance and value sharing our ideas and resources with others.

Involved — We will be focused and deeply engaged as we go about our work. We will be passionate.

Promotive — We will be respectful and hard-working. We will be committed to our individual success as well as the success of each other.

Self-generating — We will be productive and responsible. We will be the author of our experiences and own making things happen.